She Loves You, She Loves You Not

Trying to figure out which presenters were the most popular without some kind of user rating is like picking petals off a daisy, and about as accurate. Even if you had an end-of-lecture survey, rarely will you see less than 2 stars. After all, the people filling out your survey are the ones that stayed. So how do you get a review on a presenter from the people that didn’t attend the entire presentation or had a conflict?

With starred reviews. By allowing each attendee to evaluate the presenters with one, two or three stars, you can quickly discover which presenters were in demand. And not just the presenters, either. Your attendees can use the star ratings to let you know which vendors, sponsors, and other available activities they were interested in as well. And not only do we inform you of the stars they gave a presenter we let you know how your attendees changed their star ratings.

And while there’s always that one person that who can’t be satisfied, if a particular sponsor, presenter, or even vendor gets a plethora of one-star ratings, then you know it’s time to re-think how they relate to the event. Likewise, when you see two or three presenters with lots of three-star ratings, but not as many people attending, you know to check the schedule and see if their presentations conflicted with one another. If the were schedule conflicts, then you know that the two presenters need to be scheduled to better suit your attendees’ interests.

Star ratings give you solid data to help you see which presenters, presentations, vendors, and sponsors the attendees are most interested in. This data in turn helps you know more for planning this and future events. And, it’s a lot more accurate than plucking daisy petals for your surveys.

L.J. Cavanaugh has over 38 years experience in technical writing. She has written technical manuals for everything from sonic pile drivers to computer software, and co-authored a Prentice-Hall book on cryptography and network security. Currently, she writes blog articles on mobile event software. L.J. moved to Silicon Valley in 1978, where she is now a servant to 2 cats. She can be reached at